About ME
WORK LIFE
Hi there! I'm an experienced senior copywriter, currently in-house at Later.com:
Co-lead our in-house creative team overseeing copy + design
Key player in our brand refresh, including full personality & tone of voice guidelines
Write and oversee all copy across the brand + manage 1 copywriter
Incorporate SEO best practices into copywriting
Creative concept development for campaigns
Video concepting + script writing
AGENCY LIFE
Before joining Later, I was agency side, working at a marketing agency in Toronto called Brainrider. My clients included Meta/Facebook and Lyft.
FREELANCE LIFE
I also work freelance with brands like Vessi shoes, Felix Health, Homesick candles, Helix Sleep, Thinkific, Breethe meditation app, & more.
REAL LIFE
When I’m not typing or doom-scrolling, you’ll find me cooking, walking my dog Murphy, hanging with my family, or watching Real Housewives (New York, to be specific).