RECENT WORK
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BRAND: LATER
Developed creative direction for Later Social Club re-launch in collaboration with one of Later’s designers. Wrote all key messaging and hero copy for the launch, including Later Social Club landing page, email campaigns, social copy, and more.
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AGENCY: BRAINRIDER
CLIENT: LYFT
I worked embedded with the brand marketing team at Lyft as a senior copywriter, overseeing creative for a team of 4-5 writers. I worked closely with multiple teams to work on campaigns including the Lyft x Vemo launch and the Lyft Pink (Lyft’s membership program) x GrubHub launch, including emails, in-app, push notifications, blog content, and paid.
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